A redesign that increased completion from 0% to 8%, increased account linking by 100%, and led 4 users to book their first coaching session.

Through in-product design changes alone (no off-product nudges), redesigned the subscription flow to clarify plan value, lifting core to Master upgrade by 1.8%.

Exploring how Maji could expand beyond financial wellbeing tools by introducing a scalable financial education experience.

The client needed support to design their MVP and dashboards  to monitor carbon emissions. 

Designed a range of marketing collateral ensuring visual consistency, clear communication, and alignment with business and marketing objectives.