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Brand and marketing assets for Maji
Designing a range of marketing assets ensuring visual consistency, clear communication, and alignment with business and marketing objectives.
Presentation design
Banner
Posters & Brochures
Web page design
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Defining an MVP for financial literacy
Created reporting views so employers can see PLOY's overall impact, including engagement levels financial health, and progress toward goals.
Removing friction, driving upgrades
Through in-product design changes alone (no off-product nudges), redesigned the subscription flow to clarify plan value, lifting core to Master upgrade by 11%.
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